Strategic Insider

Senior-Level Marketing Strategy, Without the Full-Time Hire

I created Strategic Insider for a specific type of business owner.

You know you’re at a point in your business where you need to start thinking strategically about your marketing, but aren’t ready to hire a full-time CMO.

Maybe you’ve got someone posting on social media, working through a weekly content calendar. Perhaps you’re outsourcing other bits and pieces; paid ads, PR, but no one is looking at the whole picture. 

And as the founder, you don’t have the hours (or the headspace!) to constantly juggle brand positioning, messaging, campaigns, content, channel implementation and long-term strategy  ON TOP of running the business.

That’s where Strategic Insider comes in.

This is senior-level brand and marketing support, embedded into your business, giving you the clarity, structure and accountability you need, without the cost of a full-time hire.

You get a partner in your corner who brings structure, clarity, and accountability, while working WITH your internal & external teams to make sure the strategy sticks.

It’s about freeing you up to focus on leading the business, while I keep the bigger marketing picture moving forward.

Why This Exists

Here’s what I hear from founders time and time again:

Strategic Insider bridges that gap.

It gives you a senior-level partner to shape strategy, oversee the bigger picture and keep everything moving. (so you don’t have to!)

---

What This Looks Like

Every business is different, but typically we’ll focus on:

• Crafting your overall marketing strategy across a broad channel mix (not just socials) so you’re building your brand sustainably
  
• Sharpening brand positioning and messaging so it speaks directly to your audience & you become known as the go-to choice in your space
  
• Building visibility and authority through the right channels: LinkedIn, Instagram, PR, email, campaigns: wherever we identify opportunities that will have the biggest impact
  
• Developing a content strategy that’s creative, innovative and consistently generates leads
  
• Providing accountability and clarity so you never lose momentum or fall back into reactive marketing
  

How it works:

• Regular calls to map strategy, tackle the day to day marketing activities and plan with the wider team
• Embedded expert implementation on things like brand guidelines, strategy documents, campaign ideation, copywriting and content planning
• In person internal meetings (where possible) and support with shoot days, PR events, brand activations and external meetings
  

---

What You’ll Be Equipped With:

💡 A clear, tailored marketing strategy that drives growth
🎯 Messaging and positioning that sets you apart from competitors
📲 A multi-channel approach (beyond just social) to build visibility and trust
📈 A content system that generates consistent, high-quality leads
⚡ Freedom and headspace to focus on running your business, knowing the bigger picture is taken care of
🤝 Ongoing partnership, accountability and support for you & your team

---

Investment

Strategic Insider is offered as a retainer partnership:

£2,250 per month
Minimum contract length: 3 months

---

The Bottom Line

Strategic Insider is for founders who want freedom from the day-to-day firefighting of marketing knowing they have a senior partner driving the brand strategy forward.

It brings clarity, consistency and structure across your entire marketing mix, freeing you up to lead the business while your brand and marketing FINALLY work together to generate the growth you’ve been aiming for.

👉 Ready to welcome a senior strategist into your business?