It’s time to make your brand magnetic.

Your brand is more than just a logo or a beautiful website—it’s the story at the heart of your business and the driving force behind your growth.

It should feel authentic, tell your unique story, and (let’s be honest) deliver results you’re looking for, whether that’s increasing sales, expanding into wholesale or amplifying your personal influence.

That’s where I come in.

I work with fashion and retail brand founders who are ready to level up. Together we build a brand that doesn’t just look good—it works hard for you. Whether it’s developing a growth strategy for your business or injecting structure into your marketing and sales plans, I’ll help you move forward with clarity, confidence, and momentum.

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authentic stories sell.

It’s time to make your brand impossible to ignore.

What You’ll Gain:

Momentum and Accountability: I help you define your strategy & keep you on track, motivated and moving towards those big, scary goals.

Clarity and Direction: An expansive new perspective on your brand and expert help on any blocks you might be experiencing.

Fresh Ideas That Work: Say goodbye to generic strategies. We define your Secret Sauce and develop creative storytelling that make your brand stand out.

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Here’s How I Help:

Consulting for Fashion & Retail Brands: With 20 years experience in the industry I offer a 360′ approach that’s rooted in developing an identity that’s not only impactful, but drives sales.

Personal Branding: Helping founders, freelancers & professionals push through self doubt to be consistent with building a personal brand that drives growth. High level strategy combined with actual, practical advice.

What Makes My Approach Different?

I Keep It Real

You won’t find fluff or jargon here (It’s the Kiwi in me!) just honest advice, fresh ideas, a positive perspective and a clear plan to help you make moves.

Your Story Comes First

Great storytelling is at the heart of all brand building. Whether it’s your business or personal brand, we pull out your authenticity and Secret Sauce in a way that connects with your audience.

A Strategic + Creative Combo

I’m not just about big lofty ideas—I’m about making them actually work. From positioning to marketing plans, my extensive sales background ensures we build a brand strategy that gets results.

Two Decades of Experience

I bring 20 years of expertise to the table across sales, marketing, business development & brand strategy. I’ve seen what works, I know what doesn’t, and how to spot opportunities you might not see.

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Sound Familiar?

• You’ve got big ideas but no clue where to start.
• Your brand feels a bit “meh” (or invisible).
• You’re stuck in a loop of procrastination and self-doubt.
• Marketing feels like a chore
• Sales are stagnant
• And don’t even get you started on social media…
• You need someone to bounce ideas off and tell you the truth (nicely).

If any of this rings a bell, you’re in the right place.

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