About

I launched my business after a 20 year career of building growth for brands.

I grew up in New Zealand (a very proud Kiwi!) moving to the UK when I was 22 in search of ‘More’…

That decision sparked a two-decade journey through the world of sales and marketing, working my way from the shop floor to senior leadership roles delivering strategy, innovation and commercial growth for organisations of all sizes.

Along the way I learned the truth about brand building: it’s not just about your logo, products or services, it’s what you stand for, how you communicate and the level of connection you create.

Today, I’m a Brand Strategist and mentor to founders and businesses who want to build brands with clarity, confidence and longevity. My work blends strategic thinking, storytelling and commercial insight to help you sharpen your message, elevate your positioning and build a brand that leads, not follows.

I partner with clients through three core pathways: 1:1 mentorship through Brand Catalyst for founders who want to refine, elevate and expand; longer-term embedded support through Strategic Insider; and end-to-end brand development for those building and launching from scratch.

Whichever route we take my focus is the same, to help you step into the fullest expression of your brand and build something with real pull, purpose and power.