About

The way I support your growth is grounded in my own lived experience. 

20 years in sales, marketing & business development. 

A decade of content experience. 

A genuine love of helping people.

My story 

I grew up in New Zealand (very proud Kiwi) moving to the UK when I was 22 in search of ‘More’…

That decision sparked a two-decade journey through the world of sales and marketing in fashion & retail, working my way from the shop floor up to senior leadership roles delivering strategy, innovation and commercial growth for companies of all sizes. 

During this time I also began building my profile as a creator, developing an in-depth understanding of personal branding, storytelling and building real connection with an audience.

Along the way I learned the truth about building a brand: it’s not about your logo, products or services, it’s how you make people FEEL: it’s what you stand for, how you communicate and the level of connection you create.

The catalyst to starting my business was returning to work after becoming a Mum; my old life was like a coat that no longer fit and the urge to build something that held more meaning was unshakeable.

Decades of sales & marketing experience gifted me an innate sense of what sells; combined with a flair for brand building and a passion for self development, this trio allows me to dial right into human psychology and what ACTUALLY builds connection.